Optimizing websites without first understanding how search engines work is akin to publishing your great novel without first learning how to write.
Certainly, a thousand monkeys at typewriters will eventually create something useful, but it’s a lot easier if you know the core elements of a task beforehand.
So we must understand how search engines function to fully understand how to optimize for them.
Written by Search Engine Journal VIP contributor Dave Davies, How Search Engines Work, tackles how search engines function and the key factors that influence search engine results pages.
In partnership with HigherVisibility, SEJ created this ebook for SEO pros who want to strengthen their technical SEO knowledge.