The Complete Guide to Unifying Your Sales & Marketing Efforts | Elevation

Digital Marketing Guides & Strategies

How to Create a Sales & Marketing Powerhouse | Elevation Marketing

Digital Marketing

Data is a crucial ingredient for maintaining sales and marketing alignment. You need data to monitor progress toward goals, analyze lead quality, and measure marketing ROI. So the first step in creating a marketing organization is establishing a closed-loop reporting system that tracks key marketing and sales metrics.

The main factors for achieving the point of tracking marketing and sales metrics are:

 

The key to the Smarketing approach is implementing a framework of data-driven tools and practices that help sales and marketing teams work better together.

Sales Plus Marketing equal Smarketing

A Figure Shows The Samrketing Criteria.

 

What should sales share with marketing?

  • Contact touches.
    • records of email and call attempt.
  • Leads status updates.
    • Updates on lead status, such as open, in progress, qualified and unqualified.
  • Revenue numbers.
    • Data on closed deals and the revenue associated with each contract, to calculate marketing effectiveness and ROI.
Qualinty Leads Funnel

A Figure Shows The Leads Quality Funnel.

The Table of Content of “How to Create a Sales & Marketing Powerhouse” Guide:

  • Setting Up Closed-Loop Reporting.
  • How To Define Your Funnel Stages.
  • Implement A Service-Level Agreement (SLA).
  • A Deep Dive Into Dashboards & Reporting.
  • How To Hold Smarketing Meetings.
  • Other Smarketing Communication.
  • Conclusion & Additional Resources.

Number of Pages:

  • 53 Pages.

Pricing:

  • Free.

Elevation Marketing

Elevation Marketing is one of the leading and most dynamic, integrated B2B agencies in the USA and for good reason — its strategic, fully integrated approach aligns marketing and sales to deliver remarkable results for clients whose buying cycles, customer behaviors and channels to market are uniquely their own.Marketing B2B companies successfully requires a deep understanding of the B2B space, a knack for compelling brand stories, and the ability to execute effectively when buyers are companies, not consumers.With proven B2B acumen, unparalleled research and exceptional creative design, Elevation Marketing develop data-driven marketing strategies and build memorable brand experiences that empower lasting customer relationships for clients in every industry.

Elevation Marketing Scope of Services:

B2B Innovation Services
  • Quantitative customer segmentation
  • Survey development and implementation
  • Data synthesis and visualization
  • Brands assessment and auditing
  • Competitive benchmarking
  • In-context research & ethnography
  • Trend analysis
  • Subject Matter Expert recruiting and interviews
  • Facilitated inspiration workshops
  • Product design
  • Brand and Service creation
  • Prototyping and Validation
  • Team integration
B2B Market Research Services
  • Quantitative and qualitative research
  • Brand audit and analysis
  • Content marketing review
  • Public relations and social media audit and analysis
  • SEO, PPC and paid advertising audit and analysis
  • Web analytics audit and analysis
  • Competitor research
B2B Marketing Strategy Services
  • Research that effectively targets buyer motivations and pain points
  • Clear communication and alignment between Sales and Marketing
  • Content development tailored to the customer’s sales funnel position
  • Brand messaging and value proposition assessment
  • Position development
B2B Lead Generation Marketing Services
  • Mobile and email marketing
  • Social media
  • B2B SAAS
  • Content asset production
  • Prospect segmentation
B2B Digital Marketing Services
  • SEO and keyword campaign planning and execution
  • Actionable digital optimization programs
  • Content roadmaps, editorial calendars, and content programs
  • Audits of existing digital marketing channels and assets
  • Strategic initiatives aligned with audiences, goals and messaging
  • Continuous testing and analytics
  • Website visitor behavior analysis
  • Campaign development
B2B Channel Marketing Services
  • Market analysis
  • Sales process mapping
  • Detailed customer profiles
  • Channel selection, opportunity, and risk analysis
  • CRM implementation
  • Pipeline analytics
  • Inbound and outbound support
B2B Sales Enablement Services
  • Sales process mapping
  • Content strategy and development
  • Sales collateral
  • Pipeline analytics
  • CRM implementation
  • Lead-scoring models
  • Lead-management workflows
  • Custom sales and marketing portals
  • Sales incentive program design and management
  • Sales library development and optimization
  • Sales templates and automation
  • Sales playbooks
  • Data validation/build
B2B Creative Services
  • Full design of sales sheets, catalogs, brochures, ads, and mailers
  • Logo and package design, sales presentations, banners, signage
  • Interactive, mobile-first, responsive design, digital advertising, and business system design
  • Custom, high-impact digital content
B2B Website, Mobile and App Design & Development
  • Website structure and navigation design
  • User experience studies
  • Custom eCommerce applications
  • SEO copywriting and content strategy
  • User experience and user interface design
  • QA and testing
  • App and website launch
  • Custom sales and marketing portals
  • Mobile sales enablement tools
  • Training programs and content repositories
B2B Content Services
  • Copywriting, editing
  • Content strategy
  • Content planning
  • Thought leadership content development
  • Influencer, audience identification
  • Case studies, white papers, ebooks
  • And much more
B2B Commercial and Radio services
  • Media Research
  • Media Strategy
  • Media Planning
  • Buying
B2B Public Relations Services
  • Press release development and distribution
  • Direct media outreach
  • Media relationship development
  • Brand positioning and brand storytelling
  • Thought leadership initiatives
  • Content contribution
  • Promotional event coordination
  • Award and speaking opportunities
  • Media training and consulting
B2B Social Media Services
  • Business profile development and optimization
  • Executive leaders profile development and optimization
  • Social post content development
  • Hashtag research and strategy
  • Community management
  • Social media advertising
  • Ongoing strategy and recommendations
B2B Video Production Services
  • Budgeting
  • Scripting and storyboarding
  • Production, filming, and animation (when needed)
  • Pre and post audio
  • YouTube content strategy execution
  • Promotional training and explainer videos
  • YouTube content and marketing strategy
  • Theme creation
  • Voice-over production
B2B Events & Exhibits
  • Custom presentation materials
  • Direct mail, email, and telemarketing
  • ROI-based reporting
  • Tactical planning for show engagement
  • Exhibit design and building
  • Video and digital support production

The Top Clients of Elevation Marketing:

  • Sara Lee
  • Amazon Business
  • Mercaris
  • Zoetis
  • TIKI
  • Loveland Products, Inc.
  • Rain Bird
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