Digital Marketing Guides & Strategies

How to Personalize Your Website to Boost Conversions | Sitecore


Content personalization and behavioral targeting are the most important things that are going to give you the conversion you want. Both of them should be looked at seriously by anyone looking to keep rocking in the future.

The Following Steps Provide You With an Insight Into What You Should Do:

  • Define your objectives and goals you must reach to serve the company’s strategic objectives.
  • Identify and rank each of your most important customer segments, their volume and value, as well as their needs and lifecycle stages.
  • Map each segment to the key metrics a client wants to achieve.
  • Examine existing data and look at other data sources, where you have customer insights to get the full detailed picture.
  • It is essential to map the paths customers typically follow to identifying the pages you want to target for personalization.
  • Surface the most relevant message based on visitors’ contextual situation and in the moment- intent.
Where Do Customer Data Come From? Data comes from a variety of sources, and you can use much of it to understand customers and even predict their intentions. Together, these are the sources for contextual intelligence and effective, real-time personalization.

Where Do Customer Data Come From?

Related Guide: 10 Personalization Tactics

The Table of Content of “How to Personalize Your Website to Boost Conversions” Guide:

  • Introduction
  • About SBOS
  • How to think about personalization.
  • Personalization relies on customer interaction data
  • Personalization vs. context marketing
  • The “who” of personalization determines the bang for your buck
  • Our recommended (and battle-tested) process for personalization
  • Next steps
  • About Sitecore

Number of Pages:

  • 7 Pages


  • Free


Founded in 1999, Sitecore is one of the global leaders in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud empowers marketers around the globe to deliver personalized content in real time and at scale across every channel—before, during, and after a sale.More than 5,200 brands (e.g. American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal) have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.

    Subscribe for our newsletter!