Many agencies regard the proposal as the first phase of the sales process, while in fact, it should be one of the final steps. The proposal is a document confirming previous discussions, not a conversation starter. You have to understand its place in the sales cycle and how a proposal from your agency should be …
Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. Many studies show that consumers now trust information from other consumers more than any other source of information, including family members …
Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise. In this regard, the Marketo team has provided …
In a crowded marketplace, ambitious businesses find ways to tower above their competition. Are you one of them? If not; have you ever asked yourself where do you start to get the most bang for your digital marketing buck? For small to medium-sized businesses, going up against brands with big digital marketing budgets is difficult …
Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …
In this fast-moving digital world, digital experimentation is the biggest thing ever. Experimentation is the key to winning in an increasingly digital world. It’s rapidly establishing itself as the way successful companies do business, from mega brands like Amazon, Visa, and Sky to numerous ambitious startups. Why? In brief, digital experimentation shows you what your …
In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend. Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way? According to Nielsen, there …
For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend. But What Exactly is Artificial Intelligence (AI)? The term Artificial Intelligence (AI) was first coined by ‘John …
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