For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend. But What Exactly is Artificial Intelligence (AI)? The term Artificial Intelligence (AI) was first coined by ‘John …
It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …
What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …
One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …
Marketing analytics earns the greatest share of the marketing budget accounted for 9.2%, according to Gartner. Marketing analytics spending is forecasted to increase over the next three years to reach 11.3% after 6.6% in 2019, according to a recent CMO Survey from Deloitte and Duke University’s Fuqua School of Business. On the plus side, using …
Needless to say that marketing budgets can instantly see a contraction when confidence in economic growth starts to waiver. In fact, retailers have been grappling with tightening budgets for a number of years due to the changes in their industry. A recent Gartner spend survey polled 600 CMOs revealed that marketing budgets as a percentage …
How do we plan and execute, measure and analyze our digital marketing campaigns? That’s an impossible question to answer with a single solution. Creating your marketing strategy is your first challenge. Your second is drawing up your marketing plan. This eBook will show you how to determine your goals, find your voice, target demographics, analyze …
Want to Generate More, High-Quality Leads? Your own website is your powerful tool and an important channel in your demand generation process. Also, high-value content is the key. Content marketing generates three times the leads than paid search advertising, so it’s important to get it right. This eBook explains how you can optimize the website …
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