Unlike many other media platforms, influencer marketing is founded in collaboration with a person with opinions participated with a personal brand. This leads to a little more challenging when using influencers. Brands need to be careful and obtain the perfect balance between branding a product and keeping the audiences’ trust. That’s why “Convince & Convert …
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked. Whether you’re new to the world of paid search, or you’ve heard a little about …
The primary milestone for any marketing manager kicking off a new project should be understanding the competition to find out “Who is doing what? and How are they doing it?” as well as “Can it be done better?”. Competitor analysis helps marketers to get deep insights into the best strategies that are working for their …
If you’ve worked in marketing for any period of time, you’re familiar with influencer marketing. But, is it just another dying trend or is it a marketing tactic worth exploring? Well, we can say it all depends on your strategy. Adding influencer marketing into your overall strategy can help to increase your brand awareness, grow …
The majority of the 300 marketing professionals surveyed by Evergage and Researchscape International in spring 2018 agreed that personalization has a great impact on customer relationships; with 56% of respondents said the impact was strong and 18% felt the impact was “extreme.” This leads us to the fact that people don’t want to be treated …
There are myriad of businesses continue to enter the business space, customer retention remains a crucial challenge for subscription marketers. A study revealed that more than one-third of consumers who sign up for a subscription service cancel in less than three months, and over half cancel within six, which is a disaster for marketing. Hence, …
Today, Over 87% of companies worldwide believe that digital transformation is a competitive opportunity while a third say it’s a matter of survival. Two-thirds of Global 2000 company CEO’s plan to have digital transformation at the center of their corporate strategy. That’ why the Digital Marketing Institute has launched its guide includes the main reasons …
We live in a multichannel world. Email marketing, organic social media, paid social media, etc. are digital marketing tools. Marketers use various marketing tools, each is specialized in delivering the most advanced tool for a specific feature, and then sync them all. Figure out the 6 major factors marketers should consider before making their decision …
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