There’s no doubt about it: we’re living in a visual era and humans are visual creatures. Sometimes a picture really is worth a thousand words. Up to 855 of human’s perception, learning, activities, and cognition are mediated through vision. Humans process visuals 60,000 times faster than text. Blog posts with images see 650% higher engagement …
Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table. Many studies show that consumers now trust information from other consumers more than any other source of information, including family members …
Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise. In this regard, the Marketo team has provided …
The dog days of summer will soon be upon us, but that doesn’t mean you’ve got to let those hot, sultry days slow down your account-based efforts… Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s winning B2B businesses will be the ones that are able to centralize intelligence …
With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels. Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already. The internet is flooded with …
Webinars are a key tool for marketing professionals… Do You know Why? Compared to other traditional video platforms, webinars—aka “webcasts” give marketers an opportunity to present a wide variety of information in an easily digestible format. In addition, Webinars can be viewed at a later date by those who signed up and weren’t able to …
In today’s digital marketing era, without advertising your products/services online, it is almost impossible to gain more customers and grow your business. As marketing budgets expand, brands face a dilemma: should they hire an in-house team that is completely embedded in their business, or partner with an agency who specializes in their essential marketing channels? …
From choosing the right product to advertising techniques and inventory management—there’s a large number of factors to carefully consider when launching a new product on the e-commerce giant, Amazon. Amazon has a credit of making swift changes, and in 2017 they announced they will no longer permit free or discounted products in exchange for reviews. …
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