The dog days of summer will soon be upon us, but that doesn’t mean you’ve got to let those hot, sultry days slow down your account-based efforts…
Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s winning B2B businesses will be the ones that are able to centralize intelligence from multiple sources at an account level and be able to take quick action across their sales and marketing channels.
Success in B2B marketing and sales is now a game of inches, not feet. And it begins with effective, data-driven, and dynamic targeting built on new forms of account data that you can take action on immediately—not tomorrow or next week.
In this eBook, Terminus’s team will take you step-by-step through how to get started by building your total addressable market (TAM), ideal customer profile (ICP), and first account lists. Then they will show you how to scale and improve your targeting with advanced account data enhancement and segmentation.