The Complete Guide to Account Targeting: How to Get Started

Digital Marketing Guides & Strategies

The Complete Guide to Account Targeting | Terminus

Account Based Marketing (ABM)

The dog days of summer will soon be upon us, but that doesn’t mean you’ve got to let those hot, sultry days slow down your account-based efforts…

Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s winning B2B businesses will be the ones that are able to centralize intelligence from multiple sources at an account level and be able to take quick action across their sales and marketing channels.

Success in B2B marketing and sales is now a game of inches, not feet. And it begins with effective, data-driven, and dynamic targeting built on new forms of account data that you can take action on immediately—not tomorrow or next week.

In this eBook, Terminus’s team will take you step-by-step through how to get started by building your total addressable market (TAM), ideal customer profile (ICP), and first account lists. Then they will show you how to scale and improve your targeting with advanced account data enhancement and segmentation.

Download the Terminus’s Complete Guide to Account Targeting and Learn How to:

  • How to build your Total Addressable Market (TAM), Ideal Customer Profile (ICP), and first account lists.
  • How to weaponize your account insights to gain traction in your ABM programs.
  • How to scale and improve your targeting with advanced data enrichment.
What is the TEAM Framework? The TEAM framework is a comprehensive framework that drives successful, accountcentric programs where marketing & sales act as a unified team

What is the TEAM Framework? Download the Full Guide and Find out More Details

Related Guides:

The Table of Content of “The Complete Guide to Account Targeting”:

  • Introduction: The Account Intelligence Arms Race
  • Mission 1: Evaluate Your Account-Based Landscape
  • Mission 2: Zero In On Your Targets
  • Mission 3: Build a Centralized Account Intelligence Center
  • Mission 4: Define the Rules of Engagement
  • Mission Complete

Number of Pages:

  • 39 Pages

Pricing:

  • Free

Terminus Software, Inc.

Founded in 2014, Terminus is the leading account-based marketing platform in Georgia that enables B2B marketers to target accounts, engage decision-makers, activate their sales teams, and also to measure ABM success.
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