Digital Marketing Guides & Strategies

A Recipe for Lean Account-Based Marketing | Marketo

Account Based Marketing (ABM)

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. 

Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad reaching demand generation techniques. Then they nurture those leads, guiding them down the funnel towards sales. 

This approach, often designed to cast a very wide net across a large number of companies, can be effective. However, it’s not the only way to organize your sales and marketing efforts, in fact, there may be a better way depending on the nature of your market.

Account-based marketing (ABM) can be an effective alternative approach to marketing for many businesses. It’s important that marketers consider all the available methods to move the needle and drive revenue for their organization, and select the one that is most suited to their business.

Download “A Recipe for Lean Account-Based Marketing” guide and learn the benefits of ABM and implement a lean and effective ABM initiative.

Download the “A Recipe for Lean Account-Based Marketing” guide and learn the benefits of ABM and how you can create and implement a lean and effective ABM initiative starting from now.

The Contents of “A Recipe for Lean Account-Based Marketing” Guide:

  • Introduction
  • Getting Started is Easier Than You Think
  • The Benefits of Account-Based Marketing
  • Is ABM Right for Your Organization?
  • Getting Started with ABM
  • Set Goals and Establish Initial Analytics
  • Plan Campaigns
  • ABM in Action: SchoolDude
  • Implement Campaigns
  • ABM in Action: Marketo
  • Measure and Optimize

Number of Pages:

  • 40 Pages.


  • Free.


Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike. Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise. The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics.

    Subscribe for our newsletter!