Have you ever run an external traffic campaign before? Do you want to drive traffic to your Amazon listing? LandingCube launched its definitive guide filled with actionable information that you can implement in your Amazon business. The guide focuses mainly on driving traffic from outside of Amazon to your product page. (This is usually called …
From choosing the right product to advertising techniques and inventory management—there’s a large number of factors to carefully consider when launching a new product on the e-commerce giant, Amazon. Amazon has a credit of making swift changes, and in 2017 they announced they will no longer permit free or discounted products in exchange for reviews. …
Search Engine Optimization (SEO) doesn’t just apply to your own e-commerce site, it’s also a vital factor in driving additional traffic to your Amazon Marketplace listings. Amazon is more willing to make updates suggested by a brand owner as opposed to a re-seller so brands have a much easier time of getting changes implemented for …
What do Quora, Wikipedia, YouTube, and Instagram have in common? They all depend on user-generated content to exist. For businesses, user-generated content could be anything from reviews to a customer’s photo on Facebook. But what’s user-generated content? According to Jeff Bullas, “User-generated content, or UGC, is any contribution to a site or campaign that an …
Back to 2017, the ad revenue of the e-commerce giant ‘Amazon’ in the US has grown to over $1.65 billion, according to eMarketer. That’s more than a 500% increase in just six years. By 2019, that number is set to double again. – So, the question here is “how can your brand leverage this fast-growing, …
Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …
Ecommerce marketing is the process of promoting your store to potential customers using a variety of available marketing channels. The end goal is to acquire people who are interested in your products, make them visit your store and buy from you. There are myriad marketing activities that ecommerce experts say you should be doing. Sounds …
Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …
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