A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments. Learn more about how hashtags work on each social network: Twitter: Hashtags are a necessary way to categorize content on …
When creating marketing campaigns using social media, it’s important to understand who your audience is. When targeting multiple nations, there are several challenges to plan for. One of them is that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Get a …
In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram. To gain the best, follow the below brief of tactics that help you be more successful on Instagram: What to post: Post only high-quality …
Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …
Social media day over day became a crucial platform to interact with customers, 80% of companies think that they deliver superior customer service via social media, while 33% of social media users prefer to use social media rather than calling customer service. Learn how to provide excellently social media customer care through the following 10 …
Testing is the heart and soul of a marketing team, focused on getting incredible results. Once marketers launch a campaign, the real work starts: testing multiple variants, measuring results, and optimizing. Firstly, before marketers start testing put in mind these following tips: Plan to run tests for at least 3 weeks. Only test one variable at …
There is a variety of social media metrics used as business tools. Every tool can be used for a purpose different than other kinds of tools. Read the below brief of social media metrics and find out more about how to measure the metrics you need to be tracking, and how you can use them: …
Snapchat is a popular photo-messaging app preferred by Millennials which allow them to take photos, record videos, and send them to friends. In Q1 2017 snap reaches 166 million daily active users (DAUs) with more than 3 billion snaps were made daily. Users are spending on average 30 minutes daily. Snapchat is proving to be …
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