Digital Marketing Guides & Strategies

The Complete Guide to Global Social Media Marketing | HubSpot

Social Media Marketing

When creating marketing campaigns using social media, it’s important to understand who your audience is. When targeting multiple nations, there are several challenges to plan for. One of them is that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

Get a glance on how to run social media campaigns for a worldwide audience:

Firstly: What steps should you take when creating your global strategy?

  1. Define your audience.
  2. Set your social media goals.
  3. Choose your languages.
  4. Learn cultural differences.
  5. Choose social networks.
  6. Know localization capabilities on each social platform.

Secondly: How to organize your assets and channels?

  1. Define a hub for each audience.
  2. Choose social sites to target for each region.
  3. Link your blog and social profiles.

Thirdly: How to set up global targeting on Facebook?

  1. Target timeline updates.
  2. Link multiple pages together.
  3. Track your global Facebook Marketing Campaigns.
  4. Localize paid ads on Facebook.

The Complete Guide to Global Social Media Marketing HubSpot

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses. HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.
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