Needless to say that being active on social media is a great way to get your brand out there and attract new customers. If you’re a beginner or plan to start up your business, this guide will teach you the basics of social advertising across different platforms, as well as show you what great social ads …
Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …
Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand helping your organization weather tough times or bounce back quicker from a …
Dynamic Ads is one of Facebook’s most rewarding ad types. The following points will explain how to create a Facebook Dynamic Ad for any business or brand trying to engage with customers, improve ROI and increase conversions on the platform. Set up your Facebook Business Manager first to manage all users, Ad accounts, and pages …
Geofilters are a fun and creative overlays that added to your Snap capture to share where you are, or what you’re up to. Try creating your own Snapchat geofilter by following the steps below: Design your own geofilter using Photoshop or Snapchat’s templates. Make sure to save all your files as PNG with a transparent …
The most business use of Twitter is to meet potential customers and leads the same way you would at a networking event or trade show. However, you can also use it to promote your brand, interact with your customer base, create buzz around upcoming events, and develop direct relationships with bloggers and journalists for potential …
Recent researchers shed light on the importance of the infographics which are 30x more likely read than text articles. So, if digital marketers need to grab their targeted audience attention, they should use infographics. Companies should pay attention to the infographics due to these 5 reasons: Make the information more appealing. Increase brand awareness. Make …
Social media provides tremendous potential for brand building. Global executives know it’s no longer a question of whether to socialize their brands but how best to accomplish it. They know also that the quality of their organizations’ online presence is an essential contributor to its overall reputation and success. Sysomos produced this tip sheet to …
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