How to Protect your Brand Reputation on Social Media | Hootsuite

Digital Marketing Guides & Strategies

How to Strengthen and Protect your Brand Reputation on Social Media | Hootsuite

Social Media Marketing

Every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. Building a strong reputation is one of the best ways to protect your brand helping your organization weather tough times or bounce back quicker from a crisis.

Here are some tips from Hootsuite to strengthen and protect your brand reputation on social media:

  1. Gain a deeper understanding of your audience using social data.
  2. Earn trust through high-quality content.
  3. Build credibility through employee advocacy.
  4. Secure your accounts and shut down threats.
  5. Track brand sentiment to prevent crises.
  6. Ensure compliance with regulatory standards.


First established in 2008, Hootsuite is the most widely used social media management platform, with more than 16 million customers. Hootsuite is recognized as a leader in social media management by Forrester. Hootsuite's platform brings together the clients' social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow revenue.

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