Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured. Needless to say that social media is still a wonderful place for brands to …
With more than 1.9 billion logged-in global users every month, YouTube is at the heart of this boom. So, When it comes to YouTube, the answer is ‘yes. it’s one of the best marketing giants’ with 95% of YouTube ads are viewable, and the same number audible, compared to just 66% across the rest of …
Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …
LinkedIn is the biggest B2B advertising social network in the digital landscape. LinkedIn offers unparalleled B2B-focused targeting parameters based on self-submitted user information and platform activities all of which are tied to user profiles. But in comparison to other platforms, LinkedIn used to be extremely limited with their advertising options. In 2019, that has changed …
Social media growth has been explosive ever since the first social networks appeared on the scene in the early 2000s. And in 2018, 73% of the world’s internet users are registered to at least one social media network (up from 48% in 2010). As a result of that, social media’s role continues, in turn, to …
People sometimes overlook the fact that the LinkedIn Marketing team operates like any other B2B marketing team. But the difference is that LinkedIn marketing insiders know more than anybody about successful marketing on LinkedIn. And for sure you want the same insider knowledge that helps top marketers drive the best possible results on LinkedIn. Read …
Twitter continues to be one of the world’s most popular social networking platforms. It’s the online hub of immediacy thanks to its quippy nature and high-profile users in entertainment, politics, and business. For many businesses, Twitter can be an extremely powerful relationship-building, relationship management, and customer service tool. Thus, the question here is how can …
Do you advertise on Instagram or planning to do so in the future? Did you know you can run Instagram ads in Instagram Stories? Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full …
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