More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, the average time spent per day on digital video has increased to 1 hour and 26 minutes.
So, we can say that video is a key ad opportunity and can drive impressive results. But with constant evolution for both video format and social media platforms, it can be difficult to narrow down exactly what makes a video successful.
Luckily, in this first part of a one-two punch white paper series, Wpromote will give you everything you need to know to create a social video that both engages your audience and converts on social. In addition, the guide will outline video best practices, show how to tailor video content for social media (including a breakdown by channel), and provide a checklist for engagement.
Don’t forget to check “The Second Part of Video for Social Guide” that covers the strategy that will make the most out of your new video content.
Related Guide: 2019 Social Media Image & Video Sizes Cheat Sheet