Digital Marketing Guides & Strategies

How to Find the Best Hashtags for Your Business | Hootsuite

Social Media Marketing

A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments.

Learn more about how hashtags work on each social network:

  • Twitter: Hashtags are a necessary way to categorize content on Twitter. Try to limit 2 or 3.
  • Instagram: Hashtags are used to build communities and help users to find topics they care about. Limit to a few hashtags in your caption and if you have more than a few hashtags, make a list of them in a comment rather than in the caption.
  • Facebook: Using hashtags on Facebook can make your content look overtly promotional. So, avoid using hashtags on Facebook.
  • Google+: Use hashtags to tag and classify your content (such as #cookingtips).
  • Tumblr: Choose hashtags that reflect the interest category of your content.
  • Pinterest: Use hashtags here sparingly. It would help your content rise in search results.

How to Find the Best Hashtags for Your Business Hootsuite


First established in 2008, Hootsuite is the most widely used social media management platform, with more than 16 million customers. Hootsuite is recognized as a leader in social media management by Forrester. Hootsuite's platform brings together the clients' social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow revenue.

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