Digital Marketing Guides & Strategies

SEO Trends 2021 | Search Engine Journal

Digital Marketing

what SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2021? According to experts and based on this SEO trends 2021, here are the top trends you need to know in 2021, just keep on reading.

SEO Trends 2021: Focus on User Search Intent

According to the SEO trends 2021 report, in 2021, it’s time to focus user and search intent, while this is hardly a new concept or trend, every year it’s important to refocus because searcher intent and behavior are changing all the time.

In light of this Alexander Kesler, CEO, INFUSEmedia, offers some additional advice on understanding the search intent of your ideal buyer and driving meaningful revenue for your organization.

“Analyze the search data and on-site journey of any organically acquired leads – not just the search terms that they used to find your content, but also on-site search and highlighted keywords for all pages that they visited,” Kesler said. “Aggregate that data and map it to a content journey.”

Moreover, With Google focusing more on satisfying user intent, Steven van Vessum, VP of Community, Content King, said it’s more important than ever to focus on learning what a user is looking for.

SEO Scalability:

Make sure to know that 2021 should be your year to build scalability into your SEO if you’re going to get ahead of your competition. Here’s a list of the top three tips Mark Traphagen, Vice President of Product Marketing and Training, seoClarity provided:

The Ultimate SEO Trends 2021 Guide | DMC

Make sure to download the full SEO trends 2021 guide here.

The Table of Content of “SEO Trends 2021” Guide:

  • Focus on user + search intent
  • Customer analytics, retention & lifetime value
  • Brand SERP optimization, knowledge graphs & entities
  • Core web vitals & page experience optimization
  • All SEO is mobile SEO
  • Assess, adopt & execute
  • More automation
  • SERP layout & functionality changes
  • Long-form content
  • SEO scalability

Number of Pages:

  • 215 pages


  • Free

Search Engine Journal

Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.


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