/ Guides / The Clear and Complete Guide to ABM Analytics, First Edition | Engagio
The Clear and Complete Guide to ABM Analytics, First Edition | Engagio
Account Based Marketing (ABM)
B2B marketers need new metrics and methods for going to market, delivering excellence, boosting businesses, and improving ROI. The simple answer is Account-based marketing (ABM), the art of winning leads…
Engagio comes with its first edition of ABM guide that will help B2B marketers understand the current landscape of ABM analytics. By answering key questions, it offers steps to get started.
The guide includes also pro tips indicate noteworthy best practices, sidebars offer statistics and definitions, feature pages offer real-world examples in practice, and relevant song lyrics are just for fun.
The Different ABM Analytics
What Will You Learn From the New First Edition of Engagio’s ABM Analytics 2019:
Why account-based marketing (ABM) is important for B2B marketers and how ABM analytics differ.
What are the most important metrics that you must track in B2B marketing?
The key 5 steps to build an ABM analytics foundation.
Why do account journeys are better than lead funnels for ABM?
The key pros and cons of 7 attribution models for B2B marketing.
The Content of “The Clear and Complete Guide to ABM Analytics”:
Section 1: Great marketing, great marketing analytics
Benefits of marketing analytics
Types of analytics
Section 2: Account-based analytics are different
Why account-based marketing
How ABM metrics are different
Section 3: Styles of ABM
Section 4: The framework for ABM measurement
The wrong metrics
The right ABM metrics
Section 5: Your ABM analytics foundation
Good analytics don’t just happen
Five steps to build an ABM analytics foundation
Section 6: Account analytics
Section 7: Journey analytics
Account journeys, not lead journeys
Mapping account journeys
Measuring account journeys
The power of forecasting
Section 8: ROI analytics (attribution)
ROI to improve (not prove) marketing
Why ROI measurement is hard
Program performance metrics
Test and control groups
Section 9: Bringing it all together
Your metrics checklist
Section 10: Getting started
People and culture
Engagio’s Account Based Marketing analytics solutions
Founded in 2015, Engagio Inc. is a leading Account Based Marketing company helps B2B marketers drive new business and expand relationships with high-value accounts by orchestrating human connection at scale.Engagio’s Account Based Marketing Automation Platform enables B2B marketers to execute and measure account-centric programs successfully in one complete solution.