93% of B2B marketers reported that ABM is very/extremely important, with an increase from the previous year, according to SiriusDecisions.
Nearly three-quarters of organizations are either doing ABM or plan to in the next 12-24 months, according to ITSMA.
62% of organizations have expanded from pilot programs to formal, established efforts in 2017 (compared to 38% in 2016), according to SiriusDecisions.
8 out of 10 of organizations are planning to purchase new solutions in four or more ABM technology categories, driving a 28% increase in ABM technology investments, according to TOPO.
But it’s important to say that, ABM is not a magic wand. Instead, it’s a powerful combination of people, technology, and processes that deployed intelligently will out-perform every other demand generation initiative in your company.
The new and second edition of Engagio’s “Clear and Complete Guide to Account-Based Marketing” will take you, step-by-step, through how you can align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Some Stats Show the Increasing Demand for Account-Based Marketing
What Will You Learn From the New Second Edition of Engagio’s Account Based Marketing 2019:
How to select the best target accounts by using powerful techniques.
How to allocate the right budget, time and resources to ABM with account entitlements.
How to get outstanding tips for every ABM stage to help sales act on account insights.
How to take immediate action on account data by implementing marketing and sales stand-ups.
How to leverage new vetted recommendations and criteria for selecting an ABM platform.
How to use account data to analyze marketing and sales effectiveness by territory.
How to measure ABM programs and attribute ROI at every stage of the funnel.
How to access new worksheets and templates from the Engagio’s playbook.
The Content of “The Clear and Complete Guide to Account Based Marketing, 2nd Edition”:
Introduction: Seizing the biggest deals
Part I: From lead-centric to account-centric marketing
Founded in 2015, Engagio Inc. is a leading Account Based Marketing company helps B2B marketers drive new business and expand relationships with high-value accounts by orchestrating human connection at scale.Engagio’s Account Based Marketing Automation Platform enables B2B marketers to execute and measure account-centric programs successfully in one complete solution.