What Beauty Fans Want From Their Favorite Brands?

Digital Marketing Statistics & Metrics

19% of Beauty Fans Want Their Favorite Brands to Make Them Feel Cool & Trendy | GlobalWebIndex

Consumer Behavior | Global

Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular beauty users are defined as those who use each brand’s products weekly or more.

  • 23% of beauty fans think that getting inspired & ideas are a very important reason for using the internet.
  • 17% said that they are always like to try new products (74% of those already did).
  • 19% of them want their favorite brands to make them feel cool & trendy (1 to 5 of those already felt).


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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