Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular beauty users are defined as those who use each brand’s products weekly or more.
- 23% of beauty fans think that getting inspired & ideas are a very important reason for using the internet.
- 17% said that they are always like to try new products (74% of those already did).
- 19% of them want their favorite brands to make them feel cool & trendy (1 to 5 of those already felt).