Digital Marketing Statistics & Metrics

Only 29% of Americans Discover New Video Content via Social Media, 2017 | Nielsen

Uncategorized | USA

54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content?

The vast majority of the general population surveyed in the US (60%) said that they discover new movies, TV shows or other full-length video content via word of mouth (family, friends or coworkers) compared to 67% of American teens and Millennials.

46% of the total population discovered these kinds of video content via commercials, ads or trailers on TV, while only 32% do so via commercials, ads or trailers online.

It worth to be mentioned that, social media sites and apps lagged behind all other sources of discovering video content with a rate of 29% of the general population and 45% of teens and Millennials population.

Only 29% of Americans Discover New Video Content via Social Media, 2017 | Nielsen

Graph Shows the Key Sources of New Video Content Discovery in the US, 2017.


Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.

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