30% of All UK Cross-Device Transactions Completed on a Desktop Started on a Smartphone, Q4 2016 | Criteo | Digital Marketing Community

Digital Marketing Statistics & Metrics

30% of All UK Cross-Device Transactions Completed on a Desktop Started on a Smartphone, Q4 2016 | Criteo

| UK

In the UK, 30% of all cross-device transactions completed on a desktop started on a smartphone, while 24% of those completed on a smartphone started on a desktop.

So, it’s not surprising that desktop/laptop is the first device used to browse in order to purchase online with a rate of 41%, followed by 39% for smartphones.

30% of All Cross-Device Transactions Completed on a Desktop Started on a Smartphone, Q4 2016 Criteo

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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