Digital Marketing Statistics & Metrics

34% of Gen Z Beauty Fans Have Watched the Product Reviews on YouTube | Globalwebindex

Consumer Behavior | Global

Beauty Fans are defined as internet users who have a strong interest in beauty products and aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more.

90% of the beauty fans have visited YouTube during the month before the survey. 66% of those fans who have watched the product reviews on the YouTube are from Gen Z (34%) and Millennials (32%), while the older Gens like Gen X and Baby Boomers are only 34% of them.

34% of Beauty Fans Gen Z Like Watching Product Reviews on YouTube | GlobalWebIndex


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


Subscribe for our newsletter!