Digital Marketing Statistics & Metrics

47% of US Back to School Shopping Start Before 3 to 4 Weeks of the School in 2017 | NRF

Consumer Behavior | USA

The vast majority of US back to school – B2S – shoppers (95%) prefer to start their school shopping early before the school begins. 47% of those shoppers start before 3 to 4 weeks of the school, while 27% starts before 2 months in 2017.
Only 2% of B2S shoppers in the US prefer to start their school shopping in the last week before the school starts, compared to 3% who prefers to start after the school begins.

47% of US B2S Shopping Starts Before 3 Weeks of the School, in 2017 | NRF

NRF Chart Explains When US BTS Shopping Starts.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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