Half of US Internet Users Use Ad Blocker Due to the Ad-Overload, 2017

Digital Marketing Statistics & Metrics

49% of US Internet Users Use Ad-Blocking Due to the Ad-Overload, 2017 | GlobalWebIndex


Internet users in the US were most likely to use ad-blocking due to the ad-overload (49%), irrelevant content (40%), intrusive formats 40% and slow page load speeds (33%) motivate them to deploy an ad-blocker.

1 in 3 recent ad-blockers said that they are trying to avoid ads wherever possible, whether on TV or online, also 17% want to save their mobile battery from being drained by ads.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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