Digital Marketing Statistics & Metrics

53% of US School Shoppers Plan to Buy School Supplies In-Store, 2017 | NRF

Consumer Behavior | USA

More than half of US school shoppers said that they plan to shop mostly or entirely in-store for items such as shoes (63%), clothes & accessories (53%), school supplies (53%) and electronics (41%) during the 2017 back-to-school season.

The lowest online preference rate goes to clothes & accessories by only 8% of the respondents’ sample compared to 53% for the in-store preference.

Only the electronics preferences rate looks reasonable, 41% prefers the in-store, compared to about half this rate (22%) prefers the online and 37% prefer both purchasing ways.

53% of US School Shoppers in 2017 Tend to Buy School Supplies in-store NRF

In-store or Online Purchasing Plan by US BTS Shoppers | NRF


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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