68% of Australia Internet Users Access Social Media via Mobile Apps

Digital Marketing Statistics & Metrics

68% of Australian Internet Users Access Social Media on Mobile Devices via Apps in 2017 | Sensis

Social Media | Australia

Using apps to access social media is still the most common in Australia. 68% of Australian internet users access social media on mobile devices via apps, while 23% use both apps and websites. The females are more likely to use apps than males with a rate of 71% vs. 64%.

68% of Australians Internet Users Access Social Media on Mobile Devices via Apps in 2017 Sensis

Sensis

Sensis is a leading provider of digital platforms, innovative marketing and advertising services. They advise and connect millions of Australian businesses to customers via their iconic brands Yellow Pages, White Pages, TrueLocal, Whereis and Skip. Sensis's search engine marketing and optimization services, website products, social, data and mapping solutions and digital advertising agency, Found, enable tailored solutions for businesses of all sizes.
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