Tag: Device Ownership

For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …

Smartphones are central to millennials’ digital lives. it is the most dominant portal of information and communication technology smartphones are powerful communication devices not only do they have a commanding lead over PC and laptops. Practically all online millennials own a smartphone, they are most likely to identify their mobile as their more important internet …

Gaming has long played a prominent role in the entertainment space, both on-and-offline. But recently, the gaming community has expanded significantly. With the definite increase in the computing power you carry around in your pocket, smartphone gaming has become a huge industry. Take a glance at the most used gaming devices by internet users: Smartphones …

Smartphones and tablets can no longer be ignored by email marketers. They represent a massive part of all email interactions and revenue. The pervasive use of smartphones empowers marketers to reach individuals anytime and anywhere. 75% of Surveyed Americans indicated that they are using their smartphones mostly to check their personal emails, while 29% mentioned …

The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …

Year over year, more and more Americans become connected to the internet than ever before, although the differences between those with use and those without. Just as with differences in use, variation in the ways that Americans were connecting online and also the frequency of their use remained prevalent as well. Explore all you need …

Desktops and laptops are the most commonly used device for checking emails in general – with a rate of 79% – and for those aged 35 or older with 81%. This is followed by smartphones for three-quarters of respondents. Smartphones also are more commonly used by respondents aged 18 to 34. Checking emails using tablets …

Using apps to access social media is still the most common in Australia. 68% of Australian internet users access social media on mobile devices via apps, while 23% use both apps and websites. The females are more likely to use apps than males with a rate of 71% vs. 64%.