Digital Marketing Statistics & Metrics

Smartphones Are the Most Used Devices by Millennials Internet Users With a Rate of 97%, 2018 | GlobalWebIndex

Uncategorized | Global

Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z.

Millennials are individuals who were born between the 1980s and early 2000s.

They are considered to be the most connected generation, as they grew up during the internet age where people communicate through social media and emails.

Millennials are used to doing so many day-to-day activities with just a few clicks on their smartphones, PC, or laptop.

Smartphones are central to millennials’ digital lives. it is the most dominant portal of information and communication technology smartphones are powerful communication devices not only do they have a commanding lead over PC and laptops. Practically all online millennials own a smartphone, they are most likely to identify their mobile as their more important internet device, and they are spending almost as long online via mobile as via all other devices combined.

Let’s take a look at the devices used to access the internet by Millennial users in 2018:

Take a glance at the most owned devices by millennial users:

  • Smartphones are ranked as the most owned devices by millennials with a rate of 97%.
  • PC / Laptops are ranked as the second most owned device by millennials with a rate of 75%.
  • Tablet devices come next with a rate of 38%.
Devices Owned by Millennials, 2018.

A Graph Shows Devices Owned by Millennials, 2018.

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Internet Usage Statistics in 2022:

Jumping to 2022, let’s see what the top devices used to access the internet by Millennials:

  • Marketing to Millennials on mobile devices is important according to the internet usage statistics and the most devices used to access the internet, there are 61% of users are unlikely to return to a mobile site they had trouble accessing.
  • Also, there is 40% visit a competitor’s site instead.
  • To prove that mobile is one of the devices used to access the internet by Millennials, 55% of Millennials use only mobile devices to access their Facebook pages or profiles.
  • Also, according to a survey back in July 2019 by SurveyMonkey, 63% of 25-to-34s reported attempting to reduce the usage of smartphones for “everyday tasks.” However, there’s some sense of addiction, as 35% said they would find it very hard to give up their smartphone for a week.
  • Also, according to the statistics mentioned in the devices used to access the internet, it is estimated that 37.0% of Millennials are smart wearable users, with little growth expected during the next several years.

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Also, looking back to the internet usage statistics in 2021, in the US, 58% of Millennials said that social media is an important information source when making shopping decisions.

Also according to the statistics mentioned in the devices used to access the internet, half of Gen Zers agreed, on the other hand, 12% of baby boomers said their shopping is significantly influenced by social media.

The Devices Used to Access the Internet By Millennials | DMC


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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