The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India.
The health category is significantly less mobile in India than in the UK, which can be related to the properties present in each market, as well as cultural preferences.
For more information, kindly check ”Global Digital Future In Focus, 2018“ full report.
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