Digital Marketing Statistics & Metrics

74% of American Adults Use Facebook Daily in 2018 | Pew Research Center

Uncategorized | USA

68% of all American adults are using Facebook, with roughly three-quarters of them access the platform on a daily basis. 51% of them are heavy users. It worth to be mentioned that, younger adults ages 18 to 24 are much more likely to use platforms such as Snapchat, Instagram and Twitter. 63% of American adults use Snapchat daily, compared to 60% who use Instagram and 46% who use Twitter.

The daily use of social media by American adults | Social Media Use in US

A Graph Shows the Use of Social Media Platforms by American Adults in 2018.

Pew Research Center

Market Research

Pew Research Center was a research project founded in 1990 by the Times Mirror newspaper company and called the Times Mirror Center for the People & the Press. The project conducted regular polls on politics and major policy issues. Today, Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes, and trends shaping the world.Pew Research Center conducts public opinion polling, demographic research, content analysis and other data-driven social science research. The center studies U.S. politics and policy; journalism and media; internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and the U.S. social and demographic trends.


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