Digital Marketing Statistics & Metrics

89% of Chinese Are More Likely to Buy a Product/Service via Mobile in the Future, 2016 | iab

Uncategorized | China

86% of online shoppers in China are planning to use computer devices to make an online purchase in the future compared to 81% in the US. 89% of Chinese also are more likely to purchase a product or service with their mobile device in the future than US shoppers (78%).

89% of Chinese Are More Likely to Buy a Product/Service via Mobile in the Future, 2016 | iab 1 | Digital Marketing Community

IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, IAB accounts for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
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