Digital Marketing Statistics & Metrics

94% of Egyptian Women Are Responsible for Their Household Shopping, 2016 | Ipsos

Consumer Behavior | Egypt

On average, 8 in 10 of women in MENA are responsible for carrying out shopping for their household as she is the person who understands her family’s needs. Egypt & KSA grabbed the highest rates (94% for Egypt & 93% for KSA).

Kuwait ranked the 3rd with a rate of 91%, followed by UAE (89%) and then Lebanon (79%).

94% of Egyptian Women Are Responsible for Their Household Shopping, 2016 Ipsos.fw


Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals. Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe. Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.

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