The Most Important Advantage of Buying Products Online Instead Traditional Shops, 2018

Digital Marketing Statistics & Metrics

Shopping When It Suits is The Most Important Advantage of Shopping Online For Swedish Online Consumers With a Rate of 29%, 2018 | EMOTA

E-Commerce & Retail | Sweden

Consumers are taking their purchases to the internet because the advantages of shopping online are perceived as greater than the advantages of physical retail.
Online shopping has become a popular shopping method ever since the internet entered our lives. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. There are many advantages of online shopping; this is the reason why online stores are a booming business today.

Take a glance at why Swedish online consumers prefer purchasing online instead of the traditional shop:

  • 29% of surveyed online shoppers mentioned that the advantage of shopping online is that they can shop when it suits them.
  • 22% reported that they prefer online shopping because of the bigger and better selections.
  • 20% said that the advantage of online shopping instead of the traditional is the cheap prices.

A Graph Shows The Advantage of Purchasing Products Online In Sweden, 2018.

European eCommerce & Omni Channel Trade Association (EMOTA)

EMOTA is the European trade organization that represents all aspects of distance selling in general and e-commerce in particular. On behalf of its member associations, EMOTA advocates a barrier-free European single market for distance sales and collaborates with business partners that actively encourage cross border distance selling across the European territory as a whole.
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