Digital Marketing Statistics & Metrics

The Online Privacy Behaviors of The Affluent Consumers, 2019

Consumer Behavior | Global

The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group of consumers. These strategic foci can help make brands stand out as the obvious and easy choice for those affluent consumers, those affluent consumers are an important target market for sellers of luxury goods.

Take a glance at the online privacy behaviors of the affluent consumers in a month, 2019:

  • 57% of surveyed affluent consumers reported that they deleted their cookies in the last month.
  • 56% reported that they used a private browsing window in the last month.
  • 52% of surveyed affluent consumers indicated that they used an ad-blocker in last month.
  • 40% of surveyed affluent consumers used a VPN or proxy in the last month.
affluent consumer privacy behaviors 2019

A Graph Shows The Affluent Consumers Privacy Behaviors 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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