Almost Half of MENA Women Have Interacted With Their Favorite Brands on Social Media, 2016 | Ipsos | Digital Marketing Community

Digital Marketing Statistics & Metrics

Almost Half of MENA Women Have Interacted With Their Favorite Brands on Social Media, 2016 | Ipsos

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As 86% of women in MENA use social media, 49% of them have interacted with their favorite brands on social media platforms. UAE women achieved the highest brand interaction with a rate of 79%, followed by Kuwait (72%), KSA (62%) and then Egypt (55%).

Almost Half of MENA Women Have Interacted With Their Favorite Brands on Social Media, 2016 Ipsos

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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