Digital Marketing Statistics & Metrics

Challenges of Using Customer Data for Better Audience Targeting, 2019

Digital Marketing | USA

Audience targeting can boost a campaign’s performance by reaching people browsing websites, using apps, or watching videos. Customer data is information about the people who respond to advertisements, bought business’s products before or the people that visited the site these are the audience segments will be filtrated and targeted during future marketing campaigns. Data is a vital component of audience targeting by utilizing unique data sets, brands can place an ad where their target audience is most likely to see it, lowering the number of wasted impressions and increasing ROI.

Take a glance at the challenges of using customer data for better audience targeting, 2019:

  • A siloed organization is ranked as the top challenge of using customer data for better audience targeting with a rate of 63%.
  • Data aggregation is ranked as the second top challenge of using customer data for better audience targeting with a rate of 47%.
  • Quality of data comes at next as a challenge of audience targeting by using their data with a rate of 44%.
  • Lack of appropriate analytics tools also listed as a challenge of using customer data for better audience targeting with a rate of 38%.
  • Lack of analytics skills also a challenge of using customer data for better audience targeting with a rate of 25%.
Challenges of Using Customer Data For Better Audience Targeting, 2019

A Graph Shows The Challenges of Using Customer Data For Better Audience Targeting., 2019.

Accenture

Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives. Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.
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