Digital Marketing Statistics & Metrics

88% of Australian Shoppers Have Concerns About Mobile Shopping Due to The Differences Between Brand Sizes, 2018 | PayPal

E-Commerce & Retail | Australia

Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items will fit or suit them.
Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet.

Take a glance at consumers concerns about mobile shopping:

  • 88% of surveyed Australian online shoppers mentioned that they concern about sizes & they can’t tell which size will fit especially that sizes are different between brands.
  • 82% reported that they worry about how the purchased item will look on them at home even if it’s the right size.
  • 76% said that they are worried if the style won’t suit them.
The Top Australian Consumers Concerns About Mobile Shopping, 2018

A Graph Shows The Consumers Concerns About Mobile Shopping.


Financial services

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.

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