Augmented reality takes the digital information and overlays or combines it with elements of the real world. The ability to virtually try before you buy answers a key consumer concern as mobile shoppers still struggle with being unable to see what products will look like in their homes or in use or whether fashion items will fit or suit them.
Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet.
Take a glance at consumers concerns about mobile shopping:
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