Digital Marketing Statistics & Metrics

47% of Australian Online Consumers Are Getting Annoyed When They Find Sites That Don’t Work on Their Mobile Devices, 2018 | PayPal

E-Commerce & Retail | Australia

M-commerce is the buying and selling of goods and services through wireless handheld devices such as mobile devices, it is known as next-generation e-commerce, m-commerce enables users to shop online through their smartphones & tablets. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass e-commerce as the method of choice for digital commerce transactions.

Take a glance at the Australian online consumer’s attitudes toward mobile commerce:

  • 47% of surveyed online shoppers reported that it annoys them when they find a site that is not working on their mobile devices.
  • 39% indicated that using mobile devices for shopping is convenient.
  • 34% mentioned that it is difficult to fill in lots of form fields on their mobile devices.
Online Shoppers Attitudes Towards Mobile Commerce, 2018.

A Graph Shows Online Shoppers Attitudes Towards Mobile Commerce, 2018.


Financial services

PayPal is the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart Connect or account balances, without sharing financial information. PayPal becomes a global leader in online payment solutions with more than 203 million accounts worldwide. Available in 202 countries and 25 currencies around the world, PayPal enables global e-commerce by making payments possible across different locations, currencies, and languages. Located in San Jose, California, PayPal was founded in 1998.

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