Digital Marketing Statistics & Metrics

Consumer Personalization is The Most Important Big Trend in Digital Marketing With a Rate of 28.66%, 2018 | BrightEdge

Digital Marketing | Global

Marketing is taking on a leading role in digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile-optimized measures but now also incorporates the context of use and location-based services.

Take a glance at the next digital marketing big trend in 2018 from the digital marketer’s point of view:

  • Consumer personalization is ranked as the most important big trend in digital marketing with a rate of 28.66%.
  • Artificial intelligence is ranked as the second big trend in marketing at a rate of 25.69%.
  • Voice search comes at next as a big trend in marketing in 2018 at a rate of 21.23%.
The Next Big Trend in Digital Marketing, 2018.

A Figure Shows The Next Big Trend in Digital Marketing, 2018.


BrightEdge was founded by Jim Yu and Lemuel Park in 2007. BrightEdge is venture-backed by some of the top venture capitalists in the Silicon Valley. The company employs more than 350 people, operating in offices in Foster City, Seattle, Cleveland, Chicago, New York, London, Sydney, and Tokyo. BrightEdge transforms online content into tangible business results, like traffic, engagement, and revenue. BrightEdge's award-winning SEO platform is powered by a sophisticated AI and machine learning engine. Because it crawls the web and collects first-party data, it is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

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