Boosting Facebook Posts Was the Most Online Ad Technique Used in Healthcare Sector in US, 2016 | HIMSS
Digital Marketing | USA
Online advertising techniques used in the healthcare sector have changed in 2016 than 2015. Boosting Facebook posts increased from 76% in 2015 to hit 83% in 2016 to head all advertising techniques used in this sector. This was followed by Google AdWord with a rate of 78% and then prompted tweets (51%).
HIMSS
Founded in 1961, Healthcare Information and Management Systems Society (HIMSS) is a global advisor and thought leader supporting the transformation of health through the application of information and technology. HIMSS provides thought leadership, community building, public policy, professional/workforce development, and engaging events. HIMSS encompasses over 70,000 global individual members, 630 corporate members, and over 450 non-profit organizations.HIMSS innovation companies offer a unique breadth and depth of expertise and capabilities to support healthcare systems and market suppliers. HIMSS also designs and leverages key data assets, guides operations, and clinical practice through predictive analytics tools and maturity models.
