Digital Marketing Statistics & Metrics

Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google

Consumer Behavior | USA

For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively.

People don’t prefer storing their credit card/billing information on their apps and also charging a fee to download but are ad-free.

Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google 1 | Digital Marketing Community

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Think With Google is the Google's source for insights, trends and research in digital media and marketing. It provides marketing leaders with creative inspiration, industry intelligence and best practices. On Think With Google platform, marketers will find the data, trends along with forward-looking perspectives and behind-the-scenes looks at digital campaigns—across industries, platforms, and audiences.
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