Most preferred features of smartphone apps for smartphone users in US

Digital Marketing Statistics & Metrics

Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google

Consumer Behavior | USA

For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively.

People don’t prefer storing their credit card/billing information on their apps and also charging a fee to download but are ad-free.

Think With Google

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