Digital Marketing Statistics & Metrics

Variety of Available Selections Online is The Main Factor That Motivates Canadian Internet Users to Shop Online With a Rate of 51%, 2018 | Ayima Insights

E-Commerce & Retail | Canada

Understanding consumer behavior in online environments is the basic factor to build an effective consumer-retailer relationship structure. The internet now allows consumers to shop with convenience anywhere anytime via any available computer, tablet or mobile device on hand. Online shopping has become a common way for shoppers to purchase a variety of goods, products and services in an environment which supports privacy and confidentiality. It enables online consumers to search and control information or messages of what can be seen and heard by others.

Take a glance at the major factors that motivate the Canadian internet users to shop online:

  • Variety of selections available online is the main factor with a rate of 51%.
  • Saving time is ranked as the second factor that motivates Canadian internet users to shop online at a rate of 48%.
  • Saving money comes at next as a shopping online motivation factor with a rate of 44%.
The Canadian Major Motivation Factors To Shop Online, 2018.

A Graph Shows The Canadian Major Motivation Factors To Shop Online, 2018.


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