The top challenging barriers to email marketing success in 2018 | Ascend2

Digital Marketing Statistics & Metrics

Improving Quality of Leads is The Top Challenging Barrier to Email Marketing Success in 2018 | Ascend2

| Global

A survey conducted by Ascend2 on 273 marketing influencers showed that improving email engagement (55%), increasing sales revenue (48%) and improving quality of leads (45%) were their top priorities for an email marketing strategy.

But although improving quality of leads came at the third level of priorities, it ranked the top in terms of the most challenging barriers to email marketing success with a rate of 45%. This was followed by improving email engagement (43%) and increasing conversion rates (43%).

The Most Challenging Barrier to Email Marketing Success in 2018 | Ascend2

A Graph Shows The Most Challenging Barriers to Email Marketing Success in 2018.

Ascend2

Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
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