The Top Challenging Barriers of Implementing New Marketing Technologies in 2017

Digital Marketing Statistics & Metrics

Budget Availability is The Main Challenging Barrier of Implementing New Marketing Technologies at a Rate of 59%, 2017 | Ascend2

| Global

Marketing efforts have to be constantly refreshed to just keep up. New platforms and features are released constantly, and marketers everywhere are rushing to adapt in an attempt to cut through the noise and clutter. Technology has given marketing an integral role in the sales process. Because of this, it’s important to make sure that marketing and sales efforts are aligned. User experiences are becoming more important and are happening across a widening set of touchpoints.

Take a glance at the most challenging barriers of acquiring new marketing technology:

  • Budget availability is ranked as the top challenging barrier of implementing new marketing technology at a rate of 59%.
  • Forecasting ROI is ranked as the second most challenging obstacle of acquiring new marketing technology at a rate of 44%.
  • Integration requirements come at next as a challenging barrier with a rate of 43%.
 The Challenges of Acquiring New Marketing Technologies, 2017.

A Graph Shows The Challenges of Acquiring New Marketing Technologies, 2017.

For more information, kindly check the “Marketing Technology ROI, 2017 | Ascend2” full report.

Ascend2

Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
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