Digital Marketing Statistics & Metrics

Content Production Workflow is a Content Management Challenge With a Rate of 47%, 2018 | CMI

Digital Marketing | North America

Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over again (content reuse) for many different publications and repurposed for multichannel publishing.

Take a glance at the top content management challenges in 2018:

  • 61% of surveyed North American organizations mentioned that founding enough staff skilled in content strategy is one of their content management challenges in 2018.
  • Content production workflow is ranked as the second content management challenge with a rate of 47%.
  • Lack of budget is one of the content management challenges in 2018 with a rate of 44%.
Content Production Workflow is a Content Management Challenge With a Rate of 47%, 2018 | CMI 1 | Digital Marketing Community

A Graph Shows The Top Content Management Challenges in 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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