Digital Marketing Statistics & Metrics

Content Creation is The Main Activity That Technology Marketers Outsource It in North America With a Rate of 56%, 2018 | CMI & MarketingProfs

Digital Marketing | North America

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention, generate leads, expand their customer base, Generate or increase online sales. To outsource content marketing you’ve got to do the work to create systems, processes, and routines that ensure a high-quality end product, outsourcing content can help your business increase its brand’s exposure, ease budget woes and more.

Take a glance at the content marketing activity that technology marketers outsource:

  • Content creation is ranked as the main activity that technology marketers outsource it at a rate of 56%.
  • Content promotion/distribution is ranked as the second activity that marketers outsource at a rate of 28%.
  • Content marketing measurement comes at next with a rate of 10%.
The Content Marketing Activities That Organizations Outsource it, 2018.

A Graph Shows The Content Marketing Activities That Technology Marketers Outsource, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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