Digital Marketing Statistics & Metrics

62% of B2C Organizations in North America Outsource Content Marketing Activities, 2018 | CMI & MarketingProfs

Digital Marketing | North America

More than three out of five (62%) of B2C organizations in North America outsource at least one of the content marketing activities listed in the below chart. Most of them (49%) outsource content creation (e.g., writers, designers, video production), and 26% outsource content promotion or distribution.

Only 17% outsource content marketing measurement and 10% outsource content marketing strategy. In contrast, there are 38% of B2C organizations in North America don’t outsource any kind of content marketing activities.

Outsourcing Content Marketing Activities in North American Organizations 2018

A Graph Shows the Types of Content Marketing Activities That B2C Organizations in North America Outsource in 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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