Digital Marketing Statistics & Metrics

92% of North American Technology Marketers Ensures That the Content is Fact-Based & Credible, 2018 | CMI & IDG

Digital Marketing | North America

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action.

92% of North American technology marketers indicated that they ensure always that the content is fact-based and credible, while 74% mentioned that they consider how the contact impacts the overall experience a person has with the organization.

69% of surveyed technology marketers reported that they focus on creating content for their audience versus their brand, then comes at next 68% prioritize delivering content quality over content quantity.

Technology Marketers Content Creation Concepts In North America, 2018

                                 A Graph Shows Technology Marketers Content Creation Concepts in North America, 2018.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


Subscribe for our newsletter!